Privacy Policy

Privacy Policy

Last Updated: January 05, 2021

This Privacy Policy ("Policy") describes how the personal information about you is collected, used and disclosed by Linen Cupboard and our subsidiaries and affiliates (collectively, "Linen Cupboard") with respect to your use of our websites where this Policy is posted.

It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Information We Collect

We collect personal information about you in various ways, such as when you create an account or online profile, use the interactive areas and features on our websites, make a purchase, participate in our contests or surveys or when you email, call or otherwise communicate with us. Such information may include your name, address, email address, phone number, fax number, photographs, credit card information and other contact or demographic information you choose to provide. We may also obtain information about you from other sources and link or combine that with information we collect on our websites.

We collect your location based information for the purpose of locating a place that you may be searching for in your area. We will only share this information with our mapping provider for the sole purpose of providing you this service. You may opt-out of location based services at any time by emailing us at

We also automatically collect information about you when you access or use our websites. For example, we automatically log your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language and the website you visited before navigating to our websites. We may also collect information about your usage and activity on our websites. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to improve marketing, analytics, or site functionality.

Cookies and other Tracking

We collect certain information using "cookies”, tags and scripts. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our websites and your experience. We use cookies to see which areas and features are popular and to count visits to our websites. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to make it easier for you to navigate. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your passwords, so you don't have to enter it more than once. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove and/or reject cookies. Please note that if you choose to remove or reject cookies, this could affect certain features of our websites.

We also collect information using Web beacons. Web beacons are electronic images that may be used on our websites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

We may also allow third parties [marketing partners], to use cookies, web beacons or other devices (such as tags and scripts) to collect non-personal information about visitors to our websites. Such information may be used, among other things, to analyse data, to determine the popularity of certain content, to make it easier to navigate around our websites and to better understand the usage and visitation of our websites.

How We Use Your Information

We use the personal information we collect for the purposes described in this Policy or otherwise disclosed to you on our websites. For example, we may use your information to:

  • Improve our websites.
  • Provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, shipping alerts, invoices, updates, security alerts, recall notices and support and administrative messages.
  • Maintain your online account.
  • Respond to your comments and questions and provide customer service.
  • Send you news and information about events, activities, offers, promotions, products and services offered by Linen Cupboard or third parties that we think will be of interest to you.
  • Process and deliver contest entries and prizes.
  • Link or combine with other personal information we receive from third parties to help understand your needs and provide you with better service.

We may store and process personal information in the United Kingdom and in other countries.

The General Data Protection Regulation (GDPR)

This policy comes into effect from 25 May 2018 and ensures there is data protection regulation for customers across all businesses which we comply with.

All users have the following rights:

  1. Right of access – Individuals can request access to their personal data free of charge and ask how we make use of it. At which point we provide any additional information not already covered on this page.
  2. The right to be forgotten – Individuals can ask to be deleted at any time and we will comply. Please note if you do request this, we will not be able to support any warranty claims for you against any products in the future given we will no longer have record of your purchase.
  3. The right to be informed – Once a customer reaches the website checkout page, there is a statement confirming that by providing their personal details for the purpose of fulfilling a purchase indicates consent to store their personal data provided. Similarly, on the contact request form, by providing your details you are demonstrating legitimate interest which will allow us to contact you and answer your questions.
  4. The right to rectification - Individuals are entitled to have personal data rectified if it is accurate or incomplete. If this is the case please use the contacts details below to get in touch with us and we will make any requested amends.
  5. The right to restrict processing – This means that individuals can allow us to store their personal data but can only use for the methods stated when consent is given (3).

Disclosure of Information Policy

It is our policy not to share personal information collected through our websites with third parties except as described in this Policy or as otherwise disclosed to you on our websites. For example, we may share personal information as follows:

  • When you give us your consent to do so, including if we notify you on our websites that the information you provide will be shared in a particular manner and you provide such information.
  • When you provide a product review or you post content to interactive areas or features of our websites.
  • With third party vendors, consultants and service providers that perform services to help us with our business activities (such as delivering your order or offering customer service) and who need access to such information to carry out their work for us. These companies are authorised to use your personal information only as necessary to provide these services to us.
  • When we believe in good faith that we are lawfully authorised or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or to respond to lawful requests, legal process or legal authorities.
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, respond to an emergency or investigate fraud and in connection with, or during negotiations of, a merger, acquisition, financing or sale of all or a portion of Linen Cupboard's assets.

We may also share aggregated or anonymised information that does not directly identify you.

Links to Other Web Sites

Our websites include links to other websites. This Policy does not apply to linked sites and we are not responsible for the content or privacy and security practices of those sites. Any personal information you provide to a linked site is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to carefully read the privacy policies of any website you visit before providing any personal information.


We take measures to protect your personal information in an effort to prevent loss, misuse and unauthorised access, disclosure, alteration and destruction. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at

Your Information Choices and Changes

You may choose to opt out of our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by emailing us at If you opt out of receiving such communications, we may still send you non-promotional emails, such as emails about your account, purchases or our ongoing business relations.

If your personal information changes, or if you no longer desire our service, you may correct, update, or delete or ask to have it removed from our blog by emailing Customer Support at, by telephone or by post. All of our contact details are available on our Contact page.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Social Media

Our Web site includes Social Media Features, such as the Facebook Like button, the Twitter button or interactive programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

User Generated Content

When you transmit, upload, post, email or otherwise make available data, text, software, music, sounds, photographs, images, graphics, designs, artwork, messages or other materials created or sourced by you (“User Content”) to Linen Cupboard and/or on Linen or any other website, internet site or application (including mobile device applications) that is owned, operated, controlled or sponsored by Linen Cupboard, you agree and acknowledge the following:

Suitable content
The User Content must not violate any law, contain any commercial messages, or comparisons or solicitations for products or services, be offensive, defamatory, sexually explicit, violent, vulgar, derogatory of any ethnicity, race, gender, religion, profession or age group, promote any political agenda, promote alcohol, drugs, tobacco, firearms/weapons, promote, include or refer to activities that may be harmful or illegal, and/or any other content that is considered inappropriate or unsuitable as determined by Linen Cupboard at its sole discretion.

No Intellectual property rights infringement

You warrant that the User Content is your original work and/or that you own the intellectual property rights in the User Content, and that the User Content does not infringe on any copyright, trade mark or other intellectual property rights of any other person or organisation. You waive your moral rights in relation to the User Content and you will not assert such rights against Linen Cupboard, its sublicensees or assigns.

No privacy rights infringement
If the User Content incorporates personal information, including the identity or image of any individual, you confirm that the individual concerned has consented to the use of the image and personal information.

Removal of User Content
Linen Cupboard may, with or without any notice to you, at its sole discretion and for any reason, remove, modify or block access to any User Content.

Licence granted to Linen Cupboard
You grant Linen Cupboard a non-exclusive, perpetual, worldwide, irrevocable, royalty free, transferrable and sub-licensable right to use, modify, edit and display the User Content, including copyright in the User Content, in any media known now or in the future.

No liability for User Content
Linen Cupboard makes no representations or warranties as the accuracy, reliability, lawfulness or completeness of any User Content, and takes no responsibility for the use of or reliance on, any User Content by you or any third party.

Privacy Policy Updates

We may update this Privacy Policy at any time to reflect changes to our information practices and we will indicate when changes have been made by revising the date at the top of the Policy. We encourage you to periodically review this Policy for the latest information on our privacy practices.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.