Luxury that doesn't cost the earth! Smartdown is one of our most luxurious yet sustainable products yet. Created from responsibly sourced raw materials, Smartdown fibres are made from recycled plastic bottles, uniquely spun and blown in such a way that they simulate the hand-feel and warmth of natural down. Wrapped in a soft 280 thread count, sustainably sourced cotton cover and made by hand in an Eco-Factory. Drift off in incredible luxury with this beautiful bedding with a conscience.

Made without any animal by-products, these pillows are a vegan and cruelty-free alternative to traditional goose down. These pillows are made in a Purpose Built, Award Winning, Sustainable Eco-Friendly Manufacturing Facility using 100% Renewable Energy, and 100% Recycled and Recyclable Packaging.

The soft, silky fibres that mimic a fine down feel are spun from recycled plastic bottles, which are then blown in such a way that they stimulate that same hand-feel and warmth. The fibres are encased in a luxury, sustainably-sourced cotton that has a 280-thread count and is finished by hand. Where normal duvet fibres are layered, the unique structure of the Smartdown® fibres means they can be blown like feathers and down in to the cotton duvet casing and then sewn in a square cassette pattern to create volume and make the duvet plump and lofty. Not only that, but the Smartdown® clusters are more durable than feather and down, so they will keep their structure and performance for longer.

Sustainably Sourced Down-Like Luxury

• Silky Soft Fibres Made From 100% Recycled Materials
• Sustainably Sourced 100% Cotton Casing 280 Thread Count
• Made in a Purpose Built Eco Factory
• Medium Cushioning Support