Our new shipment of Luxury 100% Organic Flannelette is finally here, direct from Portugal! Our new flannel is so soft and inviting, it may convert you into a winter-lover. And thanks to the warm, fuzzy nap nature of flannelette, you may even save money on your winter gas bill!

The Background History of Flannelette
What is flannelette and where does it come from? We can trace the creation of flannel back to Portugal, where it was originally made into shirts for fishermen to help them withstand cold, salty spray. Generations later, the Portuguese are still the world’s leader in flannel, as flannelette itself is now considered a heritage product. Flannel is known for its warmth and durability, and as time went on flannel began making appearances in home textiles such as bedding.

Luxury Flannelette
Napguard Flannelette was considered by many the Rolls Royce of flannelette bedding and it was 190 grams per square metre, but when Napguard went out of business our search took us to the same manufacturing facility in Portugal. In an effort to seek out the finest flannelette, we worked closely with our manufacturing partners to create the next generation of thick cotton flannelette. Our own Exclusive Superior 100% Organic Flannelette is much much heavier 210gsm 100% Organic Cotton. Together with experienced craftsmen, we leveraged traditional techniques and new technologies to create something that had never been achieved before: the softest, warmest and most durable cotton flannelette. The Napguard name has since been taken over, but is now only made to a basic 150gsm.

How Flannelette is Made?
An open-ended Organic cotton thread is used. This means the thread itself is spun in a way that allows the cotton fibers to look “hairy.” The spinning process is the essential difference between flannelette and traitional cotton sheets. After the sheets are woven and sewn, they go through a brushing process to uniformly exaggerate the hairy fibers, creating that quintessential velvety flannelette feel. This is principally how flannelette differs from traditional cotton sheets, whose threads are smooth and uniform.

Why Does Flannelette Feel So Warm?
Is there anything on earth as delightful as warm 100% Organic flannelette sheets? One of the reasons our 100% Organic flannelette stands out from the crowd is due to an extra step we use during manufacturing. After brushing, our flannel gets a “haircut” or in proper terminology, it gets sheared. The shearing process is two-fold: first, it amplifies the soft and fuzzy characteristics, and it reduces the speed at which natural flannelette pills, essentially producing a pill-resistant finish. This extra step is why our flannel is the premium choice for all flannelette enthusiasts, and why our Luxury 100% Organic Cotton flannelette feels so warm.

The Details
We took every measure to focus on the details, which is why our flannelette duvet cover have thick button fastenings, the flannelette pillowcases are designed with an envelope close for a modern, finished look that hides the pillow inside. The fitted sheets have a thick elastic all the way around and the flat sheets have a lovely thick hem.  All pieces are oversized to account for the slight, natural shrinkage after your initial wash.