Behind the Scenes of Our Latest Easy Care Percale Photoshoot at J.Clegg & Bros Textile Mill
If you’re a fan of rich history and effortless style, then you’ll love the story behind our recent photoshoot for the Easycare Percale range! We decided to take things up a notch by photographing at the iconic J.Clegg & Bros textile mill, a place packed with charm, history, and just the right touch of vintage vibes that perfectly suits our latest collection. This mill has been a pillar of British textiles for 9 generations, so what better place to showcase a bedding range that’s all about low-maintenance luxury?
Why J.Clegg & Bros Mill?
Honestly, it was a match made in bedding heaven. This place is like a time capsule, with beautiful architectural details and a spirit of craft and care that feels just right for our Easy Care Percale collection. Just like the mill, our percale bedding is all about combining classic quality with modern needs. The mill's exposed beams, old machinery, and beautifully lit spaces brought out the crisp texture and smooth finish of our bedding in the best way possible.
Gearing Up for the Shoot
Our team was buzzing with excitement (and maybe a little bit of caffeine!) as we prepped for the day. We wanted to make sure every shot captured the essence of percale bedding: clean, crisp, and practically care-free. We brought in a dream team of stylists and photographers who knew how to showcase all the little details, from the wrinkle-free finish to the cosy, inviting look that makes our Easy Care Percale a go-to for so many. And yes, we may have tested out a few bed-jumping shots—just to check that the sheets stayed as smooth as they claim to be!
We wanted to bridge the gap between tradition and modern convenience, showing how this high-quality bedding stands up to today’s busy, active lifestyles.
In a fun twist, we styled our model in activewear to represent the durability and versatility of the Easy Care Percale bedding. Just like workout clothes need to be long-lasting and resilient, we designed our percale sheets to be hard-wearing and low-maintenance, perfect for any home. These sheets can handle everyday life with ease, whether you’re climbing in with workout gear or sharing the bed with your furry friend.
Speaking of furry friends, we had Bruce, a friendly pup, join in on the photoshoot. With our bedding, even pet owners can relax knowing that it’s designed to be pet-friendly. The percale fabric is resistant to stains and marks, so any muddy paw prints or accidental spills wash out effortlessly. Bruce clearly approved, looking cosy and at home on our sheets!
Easier Browsing & Shopping Ahead
While we were hard at work capturing the perfect shots, we’re also busy behind the scenes making our website more user-friendly. We know how important it is to see exactly what you’re getting when you shop online, so we’re bringing you better images, easier navigation, and a whole lot more detail to help you feel confident about each purchase. And we’ve got to admit—the new photos from J.Clegg & Bros will be a game-changer, showing off just how effortlessly stylish and practical our Easy Care Percale bedding really is.
Why Easy Care Percale?
If you’re not already familiar with it, our Easy Care Percale bedding is all about comfort without the fuss. Made from a durable polyester-cotton blend, this bedding is lightweight, breathable, and easy to look after—no ironing needed! Perfect for busy households and anyone who loves a clean, fresh bed without a high-maintenance routine.
See the Collection for Yourself
Curious to see the results? Head over to our Easy Care Percale collection on the website and check out how it looks in a setting that’s as rich in history as it is in style. The photos capture the vibe perfectly, blending modern comfort with that timeless, effortless look that works for every bedroom.
Stay tuned as we keep improving your online shopping experience and help you find bedding that’s as stylish as it is hassle-free!
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