JUST ARRIVED - SUPERIOR LUXURY FLANNELETTE BEDDING:
MADE FROM 100% ORGANIC COTTON!
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The idea of recycled down may seem foreign at first, but if you think about it, it makes perfect sense. Because theoretically, even so-called ‘virgin down’ is recycled: Its first iteration was as insulation for a bird. It was then processed; cleaned and sorted & became a garment or filler for a duvet or soft furnishing. What is known as ‘recycled down’, which is becoming increasingly popular, is when the fill is reused, because the casing is old or unfashionable. Our Eco Down is diverted from the landfill, reducing waste and reintroducing used down into the insulation market. Using Eco Down in our duvets and pillows has us all in a flutter. That's because it ticks pretty much every environmental box there is. It reduces the amount of material heading into landfill, uses a fraction of the resources needed to rear birds for virgin feather and down and uses less water and energy to process the Down itself. And even better? You'd never even guess it was a greener choice; this duvet performs without compromise.
Our NEW Eco Down has a 550 fill-power goose and duck down that is reclaimed from designer down filled jackets, bedding and other used items that can’t be resold. Fill power is a measure of the loft or "fluffiness" of a down product that is loosely related to the insulating value of the down. The higher the fill power, the more air a certain weight of the down can trap, and thus the more insulating ability the down will have. Eco friendly 100% Eco Down is the most sustainable filling material. Eco Down is diverted from the landfill, reducing waste and used down into the insulation market. Natural and biodegradable, NEOKDUN® is originating from the recycling of bedding / apparel finished products that have reached the end of their product life cycle. The down filling has a longer life cycle than a finished product and can therefore have a second life when properly processed. Manually extracted from finished products, the recycled down is collected in Europe and regenerated through an innovative technical process avoiding use of environmentally harmful products.The European origin of NEOKDUN® is controlled by a Traceability Standard (NVP Traceability Standard) audited by a third party which guarantees an ethical sourcing. NEOKDUN® guarantees Top Performances in term of warmth, breathability, lightness, cleanliness and Fill Power.
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